Bike manufacturer Specialized and Google launched a contest for Earth Changing Innovation based on bicycle mechanics http://www.innovate-or-die.com/ From the 102 projects that entered I like the variety of ideas and solutions people came up with. To me it proves that creativity is vital to paradigm shifts in comming up with solutions for a more sustainable world.
And the winner is a conceptual idea that really is connecting a couple of third world clean water problems togheter into one well designed product.
Showing posts with label innovation creativity world change specialized google. Show all posts
Showing posts with label innovation creativity world change specialized google. Show all posts
Thursday, 17 January 2008
Subscribe to:
Posts (Atom)