According to literature Design Innovation is about the combination of creativity and technological know how. Following my intuition and curiousity I added two main components to this, user behaviour and strategy. User behaviour because I think in a time when technology can realise nearly anything and has become a commodity, applying technology to people is the main focus. With my background in design I have a lot of experience in design for human behaviour and ergonomics. I added strategy because I experienced that great ideas do not sell themselves, that new products- or services have to fit in the strategy of how a company want to serve its customers. To me strategy is the business compass in which direction I can come up with creative ideas. For me Design Innovation is about people, technology and strategy all coming togheter in an orchanic process creating new conceptual designs, a process illustrated above.
So what are conceptual designs? To me conceptual design is about making new unexpected connections. According to theory conceptual thinking is problem solving or thinking based on the cognitive process of conceptualisation, putting aside of commonly accepted beliefs or constraints or better said “thinking out of the box”.
Being curious, following my heart intuitively and being a critical observer I explore lots of issues ranging from: social change to the latest gadget, from politics to sports, from architecture to the newest innovation and mostly wondering why people do the things they do the way they do and adapt to a continuously changing world. All these factors sometimes just out off the bleu connect and form new patterns, create new thoughts, ideas, products and services.
Next blog I will introduce the reader into the Methodology I intuitively developed in the past 15 years and that all fell in place while I managed the Schiphol Project being confronted with a technology driven project group but needed focus on the customer experience instead of flow diagrams.
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