Bike manufacturer Specialized and Google launched a contest for Earth Changing Innovation based on bicycle mechanics http://www.innovate-or-die.com/ From the 102 projects that entered I like the variety of ideas and solutions people came up with. To me it proves that creativity is vital to paradigm shifts in comming up with solutions for a more sustainable world.
And the winner is a conceptual idea that really is connecting a couple of third world clean water problems togheter into one well designed product.
